The Sales Enablement Illusion: Why More Tools Aren’t Solving the Problem
by: Sid MeadowsPublished on: 11/08/2026The contract interiors industry doesn’t have a technology shortage. It has an adoption, clarity, and enablement problem. Everywhere you turn, there’s another conversation about AI, automation, digital transformation, or the latest platform promising
The New Playbook for Engaging Interior Designers
by: Sid MeadowsPublished on: 20/07/2026There’s a conversation happening across the contract interiors industry right now, and almost everyone seems to be asking the same question: “How do we actually connect with interior designers in today’s market?”
Beyond the Showroom
by: Sid MeadowsPublished on: 26/06/2026Why people will remember brands after Chicago Design Week Every year, the industry descends on Chicago for NeoCon and Fulton Market Design Days, this year it’s being referred to “Chicago Design Week.” The energy is undeniable. Crowded elevators.
The Real Reason Your Rep Network Isn't Performing
by: Sid MeadowsPublished on: 12/05/2026For years, when sales lag in a rep-driven model, the response has been almost automatic: “We need be
